Senior Marketing and Communications Manager

Senior Marketing and Communications Manager

c. £70,000 per annum

Bedford Based

Hybrid Working

18 month FTC

Join us at the Money and Pensions Service (MaPS) as Senior Marketing and Communications Manager - a new senior role to support the scale up of Money Guiders, a flagship programme at MaPS, which helps people who talk to their customers about money to do that well. Money Guiders is an exciting period of growth, and we are looking for talent to join us to ensure the successful transition to its future state.

In this role, you will be required to take full leadership, ownership and accountability for the development and delivery of a comprehensive, integrated communications strategy and plan for Money Guiders throughout this transition year and onward into the 'scale and sustain’ phase. While this is a leadership role, you will be expected to deliver directly as well as set direction.

You’ll be part of a dynamic team dedicated to helping people across the UK improve their financial wellbeing.

Role Overview:

This role will be embedded into MaPS’ Customer Engagement team, where it will benefit from working alongside marketing, brand and communications colleagues. This role will also be part of the Money Guiders team and will be required to report into the programme’s governance requirements.

Key Responsibilities:

• Develop and be responsible for an overarching, integrated communications strategy, for Money Guiders through 2025/26 and beyond.
• Develop and execute plans to support the delivery of the strategy, utilising an appropriate marketing and communications mix across paid, no and low-cost channels.
• Work with colleagues to identify and maximise opportunities to use existing MaPS’ owned channels such as Social - LinkedIn, X and Facebook, website, SEO optimisation, PR, events and partnerships.
• Work closely with MaPS’ brand team to ensure ongoing alignment with corporate brand architecture, expression and application.
• Work with internal design teams and/or external agencies to develop marketing materials, campaign assets and toolkits both print and digital, ensuring brand guidelines are adhered to.
• Be responsible for external supplier procurement such as agencies and marketing services.
• Monitor effectiveness of communications and marketing activity, assessing impact and identify optimisations in the spirit of continuous improvement.
• Establish regular reporting channels to Money Guiders programme and governance structures, as well as to the Corporate Director for Customer Engagement.

You will need to demonstrate the following skills and experience.

Essential

• 7+ years in a senior role managing a marketing related discipline - ideally in marketing, digital engagement, communications, brand, campaigns or a similar, in a complex organisation.
• Demonstrable experience in developing and executing marketing, brand and/or communications strategy and plans
• Demonstrable success in engaging customers / stakeholders, using communications to drive up customer demand and .
• Skilled in planning and executing 'route to market’ campaigns and activities, coordinating others, anticipating and managing risks, and advising leadership on progress and impact along the way
• Designing and delivering campaigns, communications and/or marketing activity utilising paid, no and low-cost channels and working with multiple channel owners and external partners to amplify campaigns and activity
• Experience in developing and managing consumer-facing / B2B2C / B2B brands or programmes.
• Highly developed project management skills and experience, with the ability to manage multiple projects and deadlines simultaneously.
• Strong knowledge and experience in market research and insight, KPI evaluation techniques and the ability to use data to identify opportunities and improve performance
• A knowledge of website and digital journey development

About Us:

At the heart of the Money and Pensions Service are our values - caring, connecting, and transforming, which are the foundation of our success. We’re not only looking for the best people to come and work for us, but we need people who align themselves with our values:

• Caring
  We care about our colleagues and the people whose lives we are here to transform.
• Connecting
  We will transform lives through our ability to make positive connections.
• Transforming
  We are committed to transforming lives and making a positive societal impact.

Our Inclusive Working Environment
By fostering our values, we are immensely proud of the inclusive working environment that we have created. The diversity of our people is a strength that we embrace and wish to build upon, so we are committed to attracting people of all backgrounds. Our colleague and ally networks encompass LGBTQ+, neurodiversity, women’s health, men’s health, ethnicity, and diversity.

What We Offer

• Generous Annual Leave - 30 days plus Bank Holidays
• Pension scheme - contributions matched 2 to 1 (up to 10% of your salary)
• Interest-free loan for season tickets for buses and trains
• Cycle to work Scheme
• Subsidised eye tests & flu jabs
• Life assurance scheme
• Give as you earn scheme
• Employee assistance programme (EAP)
• PAM Assist and PAM Life scheme (Wellbeing)
• Enhanced family and sick pay
• Paid volunteering (2 days a year)
• Recognition Scheme
• Discounts portal to numerous retailers

Flexible Working
At MaPS, we take pride in our flexible approach to work. As standard, we work on a hybrid basis with a minimum of 2 days in the office per week. Hybrid working is a voluntary, non-contractual arrangement and our headquarters in Bedford will be your contractual place of work.

Application Process
The law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles. If you feel your application has not been treated in accordance with the Recruitment Principles, you should contact the Money and Pensions Service via email.

Job Reference: MaPS00865

Close Date: 27/06/2025