Marketing Executive

The role is for a Marketing Executive with agency experience, who specialises in using social media, running campaigns and events (both virtual and in-person) to generate brand awareness, engagement and leads/building partnerships. You'll be creating social media content, managing campaigns, coordinating full-scale projects and planning/running events to achieve marketing goals.

You will be developing relationships with other business’s, approaching decision makers and presenting our business proposal, and successfully appointing new Business Partners for the Business, and managing those relationships going forward.

Marketing Management:

• Collaborating on the implementation of the practice’s marketing strategy and content marketing plan to strengthen the relationship with existing clients and attracts prospective new clients;
• Manage the practice’s brand presence across approved channels including the website, socials, search and print;
• Create and maintain adverts and advertising material, including the distribution to clients and new prospects;
• Creating and interpreting a variety of reports within Salesforce, a key focus on key marketing campaigns;
• Organising and planning the production of all major marketing materials by working closely with printers and other involved parties.
• Familiarising yourself with all products and services offered by our company
• Work closely with the rest of the marketing department to develop bespoke campaigns to relevant prospects.

Social Media Management:

• Develop and implement a comprehensive social media strategy to achieve brand awareness, audience engagement, and lead generation.
• Create compelling social media content (text, images, videos) across various platforms (e.g., Facebook, Instagram, Twitter, etc.).
• Manage and monitor social media channels, responding to comments and messages in a timely and professional manner.
• Analyse social media performance metrics and identify opportunities for improvement.
• Using social media to build relationships with potential clients;

Other Business:

• Overseeing smaller projects across various businesses
• Coordinating with our remote creative team
• Proofreading and Quality Assuring client facing documents
• Preparing SOPs for our remote team
• Coordinating cross-functional resources, ensuring all dependencies are identified and managed

Other duties as assigned.

Knowledge and experience:

• 2 years of marketing experience required;
• 2 years of agency experience preferred
• Solid understanding of the marketing funnel, branding and web design project phases
• Solid understanding of marketing automations
• Financial advice industry experience is preferred but not essential
• Good level of IT literacy is essential, as you’ll be required to document your sales activity and pipelines in a CRM system

Skills and behaviours:

• Open to change with a creative approach to problem solving.
• Superb speaking and writing skills are mandatory since you’ll be responsible for presenting our brand to interested audiences.
• Comfortable with/experienced in using electronic (client) data systems. Skills and behaviours:
• Knowledge of sales lead processes, ideally having worked with Salesforce to manage lead pipelines;
• Knowledge of relevant FCA regulation and/or legislation applicable to practice marketing activities and legislation (desirable);
• Exceptional attention to detail
• Broad experience of Microsoft Office (Outlook, Word, PowerPoint, Excel);
• Ability to work under your own initiative as well as being a team player
• Be self-motivated and focused on continually achieving and exceeding targets;
• Outstanding organisational, prioritising and time management skills;
• Able to work well under pressure
• Intuitive and insightful, particularly regarding human behaviour.